“Social Media Content Development for Design and Construction Professionals”
Tuesday, Sept. 26 | Networking at 6:45 PM | Presentation at 7 PM
Emerge AEC is thrilled to welcome Scott Conwell as our September presenter! Caitlin first met Scott at the 2022 CSI National Conference in Denver, where he spoke about building your social media presence to enhance your professional network. We are excited to have Scott share his experience with the EAEC community. Learn more about the session below, and share with your colleagues for an enlightening evening!
About This Session
Social media is big business, and if you’re not using social platforms to build your brand, you could be missing opportunities. Presented by an architect and prolific LinkedIn geek, this program is geared specifically to design and construction professionals wanting to organically build their networks (in-person and online) and grow their business.
This seminar will take a critical look at actual posts from architects, specification writers, and construction product representatives and analyze them for effectiveness and technique. It will look at setting goals for social media, establishing a voice and a brand, what makes good content, and techniques telling your story. The program will not talk about algorithms, third party tools, or technical hacks for posting; rather, the focus will be on how to create effective content and tell a compelling story.
Learning Objectives
- Participants will identify and clarify their unique goals for establishing a social media presence.
- Participants will understand how to use their social media voice to establish expertise in their field, and to build their personal and professional brand around that expertise.
- Participants will develop a profound appreciation for what defines good content, and how to develop compelling content that will result in increased followers and even new business opportunities.
- Participants will view examples of effective and ineffective storytelling as they analyze several actual LinkedIn posts. They will discuss what resonates, what does not, the reasons why, and how to employ effective techniques in their own social media.
About Scott
For the past three decades, Scott has dedicated his career to educating design professionals on best design and construction practices in masonry, stone, tile, and terrazzo. He has presented over 1,200 AIA-registered seminars in the US and abroad and has published dozens of technical papers and articles. He is active on many codes & standards committees across the masonry and tile industries. In recognition for his educational contributions to the national design community, Scott has achieved Fellowship status with both the American Institute of Architects (FAIA) and the Construction Specifications Institute (FCSI). With over 19,000 followers on LinkedIn, 1 million post engagements per year, and new posts every week, Scott is an influencer among design and construction professionals in the world of social media.
For additional information, visit Scott’s LinkedIn profile: HERE
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